Isabel approached HI! for a new logo and brand standardization.
Discovery + Branding
We started with a deep dive discovery process to establish more consistency and understanding around the core components of her brand (who, what, why) as well as her goals for growth in 2016 and beyond.
I designed a new logo to reflect a more edgy but clean and sophisticated style to visually set Isabel apart from a more traditional, classic wedding photography brand that she felt didn't really mesh with her approach.
Photography + web design by Isabel Sacher
Brand standards guide
My husband (Brett) also contributed by helping develop additional core messaging – including a core brand statement and about/biographical – as well as some insight into growth opportunities that Isabel could tap into to reach her target audience. This + visual brand standards were compiled into a 20-page guide complete with logo usage + examples, colors, and typography combinations to provide a foundation for Isabel to be more aligned going forward.
“I am so excited about my new logo and the work for my brand style guide. AMBER AND BRETT ROCK! It was such a pleasure to meet these creative and honest and just awesome peeps.” — Isabel Sacher // isabelsacher.com